Were there any costs associated with the process prior to using our product? The interviewer is often expecting you to ask to find missing information. Learn which products, tools, and processes the customer used before purchasing your product. See if there are any individuals at the customer's company who are advocates for your product. Are you likely to or have you recommended our product to a friend or colleague? Take in information quickly and remember what you hear. Ask these questions to learn more. Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals. Step 1: Describe the problem your customer or client had. What are the growth plans for your company this year? How can we help you meet your long-term goals? Case studies built on targeted interview questions like the examples above will result in a more valuable content marketing asset. Will Going Back to School Help Your Career? You can use business frameworks (SWOT, Porter's Five forces, etc.) How many light bulbs are there in the United States? @Bamariefuller. What is your favorite feature or part of our product? Free and premium plans, Sales CRM software. Company management wants to open the Chinese market. How would you work with a subordinate who is underperforming? The following list of 100 case study interview questions will help you build a narrative using the "Problem - Agitate - Solve" method. How would you advise this client. (And How to Become One), Strategic Account Managers, Here's How to Amplify Your Efforts. Case Interview preparation is a long and tough process. They … [Name of your company] is building a library of case studies to include on our site. You can also find potential case study customers by usage or product data. How do your role and team fit into the company and its goals? Below are some common standard case interview questions that provide great practice for case interviews. What do you think? I am an undergrad, majoring in Finance. You can also look at a few case interview examples on Deloitte's website. If so, I'll send along more details. producing in your own country vs producing in the new country, etc? What are they? Stay up to date with the latest marketing, sales, and service tips and news. Today, we will focus on 6 types of consulting case interview frameworks. Have you ever talked about our product to any of your clients or peers? Would you share some details about how your team implemented our product? How long had you been looking for a solution to this problem? This company has improved sales but experienced a decrease in revenue. Come prepared, let your customer tell their story from their perspective, and watch those leads turn hot with your brand new case study. Use these questions to get some background information about the company and its business goals. The firm has assigned you to consult a company intending to drop a product or expand into new markets in order to increase revenue. What do you love about your job? How does our product help your team or company achieve its objectives? You can openly clear out your doubts by sharing and will have an advantage of mutual sharing of knowledge. Are there any initiatives that you personally would like to achieve that our product or team can help with? In Case Interviews, interviewers tend to not mention important figures and details. How has your perception of the product changed since you've become a customer? For instance, maybe you see a company you sold to 10 months ago just bought eight more seats or upgraded to a new tier. "Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new … During the interview, the interviewer wants to find out more about you and how you would fit in the company. On Case Study Preparation, we described what a case interview question is and how you should approach answering one. As a result, it is contemplating store closings. What are their roles? Explain how you'd advise this client? Do you have any overall feedback or advice for us as a company? How likely are you to recommend our product to a friend or client? Questions are typically related to problems faced by the company ... Like many interview processes, the product management case study interview is far from perfect. What is your advice to others who might be considering our product? Is there a training process in place for your team's use of our product? I noticed your team is currently doing XYZ with our product; tell me more about how that helps your business. In any case, thank you again for the chance to work with you, and I hope you have a great week. Case interview is a job interview where in which, ... Or, grab a friend and start a joint study session. A case study interview, also known as … A structured case interview differs from a more traditional case interview in that you are given a substantial information pack and a time limit to consume, digest and present back the information. They include one case interview and one behavioural interview, like in the first round. Discuss all the marketing issues regarding the opening of this new location. Peer-to-Peer Case Study Hour. Are you open to [customer company name] being featured? Feedback is the breakfast of champions. Either way, thank you again, and I look forward to getting more updates on your progress. This case study will include a blurb about your company and a link to your homepage (which hopefully will make your SEO team happy!). In the following case interview example, Davis Nguyen, founder of My Consulting Offer, talks with Dan, an MCO coach and former BCG consultant and interviewer.Their discussion of BCG’s GenCo case is broken into 4 parts of the case interview.. Does your answer make sense? I noticed you work with Company Y; do you know if they are having any pain points with these processes? Case Study Interview Questions and Answers: Developing a New Product; Similar to new markets, companies need to develop new products in order to grow. What advice do you have for this company? They help you earn a prospect's trust, show them what life would be like as your customer, and validate that your product or service works. A case interview is a type of job interview in which the candidate must analyze and solve a problematic business scenario (“case study”). For example, does anyone stick out as a "power user" or product expert on your team? Use the following questions to get feedback from the customer about the product. 3. Happy to provide more details if you're potentially interested. The objective of conducting a case study interview is not to find out if you have got the ‘right answer’ but rather to evaluate how you are thinking and what approach you use to come to the solution. Are there other members of your team who might have feedback for us? The 2 case interview styles are Interviewer-led and Interviewee-led cases. There isn't always just one right answer. For example, was this decision motivated by a company-wide vision? Given thhe numbers 5 and 2000, what is the minimum number of guesses required to find a specific number if the only hint you're given is "higher" and "lower" for each guess made? Marketing Case Study Interview Questions. The focus of a case-study interview may vary, and you’ll need to be prepared to participate in whatever discussion the interviewer has in mind. What was the most obvious advantage you felt our product offered during the sales process? Who were the decision makers from your team that were involved in the buying process? Congratulations! A case study interview is a special interview that is used in the hiring process mainly used by professional service providing organizations. Can you think of any use cases your customers might have for our product? This will provide insight into how a business can grow with your product. How would you describe our product if you were explaining it to a friend? These email templates will come in handy. Practice interviewing with different use cases. Almost certainly there will be too much information and too little time to read it all. Has the customer found success with your product? Were there any concerns about how your customers would be impacted by using our product? What did you say? To learn more, read about the difference between account management and sales next. Were you comparing alternative solutions? Instead, the format gives the interviewers a look at how you respond spontaneously while applying problem-solving skills to create a solution to the business challenge presented. 10 Critical Case Study Interview Questions (and One Helpful Bonus Question) Your case study interview should be a conversation, not an interrogation. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The answers to these questions will help potential customers through their own decision-making process. You could be asked to describe a time when you were able to overcome obstacles, persuading others to go along with a decision that they had initially resisted. How long have you been using our product? These quesitons are often used to test your ability to structure, as well as your ability to think laterallly, make logical links and communicate clearly. If so, how did you address them? What were the criteria you used when making the decision to buy our product? If there are 7,492 people participating in a tournament, how many games must be played to find a winner? How do you determine the weight of a blue whale without using a scale? ), then send them a version of this email: Thanks for the great feedback -- I'm really glad to hear [product] is working well for you and that [customer company name] is getting the results you're looking for. Have you thought about using our product for a new use case with your team or at your company? Commercial awareness can be very important to answering market sizing questions. All business problems can be reduced to one of these case types and each type of case can be solved by using generic frameworks. You may unsubscribe from these communications at any time. For example, you may be asked how to determine how big the market might be for a new type of tennis ball. Case studies and testimonials are useful to have on hand. Were there any high-level initiatives or goals that prompted the decision to buy? Before you can start putting together your case study, you need to ask your customer's permission. In the beginning, you had XYZ concerns; how do you feel about them now? Do you think you will buy more, less, or about the same amount of our product next year? How many people sell AMWAY products in the United States? Case study interview questions cover a wide range of topics and do not look for a single ‘right’ answer. Marketing automation software. What is your advice for other teams or companies who are tackling problems similar to those you had before you purchased our product? What are the risks and benefits to consider i.e. Do you think the investment in our product was worthwhile? Follow these steps to write a winning case history outline, then use the case study interview questions to flesh out each section. What would be your approach for introducing a product into a foreign market? Case interview topics Several self-proclaimed consulting gurus have made fortunes out of creating notionally comprehensive lists of a dozen or so case types and then selling a ready-made recipes for each - apparently able to solve all instance of each case type. Use the paper to make calculations, write down ideas and structure your answer. Written by Brittany Fuller For example, you might be asked to describe ways you have been able to make an impact in a team environment. Case interview examples and sample questions from all of the top firms, including McKinsey, BCG, Bain, Deloitte, Oliver Wyman, OC&C, PWC, etc. A case interview, also called a case study interview, is an interview in which the job candidate is provided a business dilemma or problem a particular company is facing. You are working directly with a company's management team. Can I send you a referral kit as a thank-you for making a referral and give you the tools to refer someone to us? What is the most important problem the company is facing? Is your company revenue available? Identify key issues, prioritize and logically solve problems. Competing for Jobs with the Best of the Best, Recession-Proof Job Search Strategies for New College Grads. How many people are on your team? Are you interested in working with us to produce additional marketing content? Question on the Case Study Interview: I just found your videos recently and felt that your videos are really helpful. How much beer is consumed in the city of New York on Fridays? This problem is intimidating for most clients due to potential high costs and a fear of the unknown. No matter how old you are, interviews can be scary. Use these prompts to get started and add more specific case study interview questions for your business or products. To build this library, you'll need case study interview questions that will surface valuable details and insights. Company ABC is struggling, should it be restructured? Did our product replace a similar tool or is this the first time your team is using a product like this? Were there any "dealbreakers" involved in your decision to become a customer? Research the framework of case study interviews. Case study based interview questions are unique because answering them requires identifying the root causes and developing an action plan based on a logical analysis. Every interview is an opportunity to show your skills and motivation for the role. Take time to think before you answer the question. Ask the customer about their goals, challenges, and plans for the future. Free and premium plans, Content management system software. In their sample case interview, Davis and Dan demonstrate how to approach the business problem. How would you go about deciding? A strong recommendation will help potential clients be more open to purchasing your product. Are you open to being featured? producing in your own country vs producing in the new country, etc? Make sure you know your math. How has our product impacted your success? When answering case study interview questions, you will have to identify the most important issues, analyze the problem, develop an action plan, and provide recommendations. What is the long-term impact of using our product? You have been assigned to work with a small company that manufactures a popular product. Is there anything we can do to help you and your team meet your goals? Just make sure your answer is backed up by sound logic and numbers that make sense. You have been assigned to advise a company with a large Western European market. Identity is the set of characteristics persons recognize as belonging uniquely to themselves. Have you checked out any of our support content or training resources recently? A strong recommendation will help potential clients be more open to purchasing your product. A large chain of retail clothing stores is struggling with profitability. Prepared questions help you hit all the important points, but before every case study interview, review these template questions and customize them for the particular use case. However, a competitor begins selling a very similar product which incorporates state of the art technology. What other challenges were you and your team experiencing prior to using our product? Research formats of case study interviews. Types of Case Interview Questions Most case interview questions do not have one "right" answer—there may be more than one acceptable way to manage the situation. Would you give me a quick overview of [company]? If so, do you have any feedback from your experience? Ask additional questions if you feel you are missing information. This will highlight the business needs they had to fulfill. Identify the three main problems it's facing. Were there any other advantages you discovered after using the product more regularly? See all integrations. Which ones? 1. Ask the customer if they'd recommend your product to others. Since its revenue is dropping, the company has proposed to sell food at its stores. Develop a marketing strategy for the company's largest product line, including pricing, product packing, etc. Are there any metrics or KPIs you track with our product? What were the major pain points of your process prior to using our product? Your team's success? A new Eddie Bauer Store is being opened up in London. This information can be used to introduce the business at the beginning of the case study. If you have a customer who's seen success with your product, proactively send them this request: Thanks again for your business -- working with you to [solve X, launch Y, take advantage of Z opportunity] has been extremely rewarding, and I'm looking forward to more collaboration in the future. Asking good questions is the key. Clearly, they're happy with the solution. Provide your reasoning for your recommendation(s). It should be a lightweight process -- [I, a product marketer] will ask you roughly [10, 15, 20] questions via email or phone about your experience and results. Is there anything we can do to improve our product or process for working together in the future. If so, what does it look like? Study what a company is looking for in an applicant. I'd love to share your story using [product] with the world -- I think it's a great example of how our product + a dedicated team and a good strategy can achieve awesome results. Case Interview 101 – an introduction video from MConsulting Prep. What was your team's process prior to using our product? Are there any additional team members you consider to be advocates for our product? How do other companies in this industry solve the problems you had before you purchased our product? 7. What are the risks and benefits to consider i.e. Here are useful rules of thumb to follow: Show your motivation. Case Interview Questions and Answers: Sample question 1. By using our product can you measure any increases in revenue or growth? Are there multiple departments or teams using our product? Overall, good to practice and to get a feel for case interview dynamics; You can’t see the Exhibit the candidate is shown, but you can find it in this link provided by Yale SOM Consulting Club (go to page 9) Interview Questions. Were there any internal risks or additional costs involved with implementing our product? Are there any team members who you think might not be the biggest fans of our product or who might need more training? How do other companies in this industry solve the problems you had before you purchased our product? How do you and your team currently use the product? At minimum you'll need to perform some basic arithmetic or mathematical calculations. How many car tire are sold in Canada each year? Let's step through regular case interviews and group case interviews at Deloitte in more details. The interviewer may simply be curious to hear your motivation for choosing to pursue a career with the company What would you advise your client to do? Are You Truly Prepared for the Job Search? A toy company has been experiencing decline sales for the last two seasons. Enhance your case study with quotable soundbites from the customer. But the timing and the organization of them can be confusing. Are there any content or support documents you would like us to work on and share? Sometimes, when I practiced cases, I was amazed It is used to simulate the situation on-the-job and to find out if the respective candidate meets the necessary analytical and communications skills required for the profession. How has our product impacted your core metrics? If one of your customers has recently passed along some praise (to you, their account manager, your boss; on an online forum; to another potential customer; etc. The job candidate must analyze the situation, identify the key business issues, and develop a logical response that addresses the dilemma or resolves the problem. Try this template: I saw you just [invested in our X product; added Y more users; achieved Z product milestone]. What have people been saying about our product since they've started using it? Why? What are the biggest challenges on the horizon for your industry? About how long does it take a new team member to get up to speed with our product? You're consulting with a large pharmacy with stores in multiple states. How would you describe your process in one sentence prior to using our product? or mind mapping to support your analysis and answers, as long as it makes sense. Premium plans, Connect your favorite apps to HubSpot. Within both case styles, there can be a mixture of case interview types. Have you used our customer support resources? Why? We're looking for successful companies using [product] to solve interesting challenges, and your team immediately came to mind. What would your team's workflow or process be like without our product? You can think about that page as your Consulting Case Interview 101 course. Many market sizing questions revolve around issues being faced by an organization or industry. How do you measure the value our product provides? But if we could tell you how to ace your consulting case interview in just one page, Bain, BCG, McKinsey, and other top consulting firms would give out a lot more offers than they do every year.